NIMROD MAIMAN

Read It, Before It Hits Theaters.

 

The Insight:
People who have read and loved a book,

will probably watch the film.
People who first watched the film,

are less likely to read the book

afterwards.

 

The Idea:
We chose to target our clients in the largest cinema complexes in Israel - "Cinema City".
For two weeks, we replaced the upcoming movie posters, with bestseller book covers
sold in Steimatzky’s stores, under the message: “Before it hits theaters,
leave it to your imagination”.

 

The Result:
Over 500,000 visitors were exposed

to the book cover posters.
Stimatzky’s brand awareness

was effectively increased.